AI Insights · Timothy · April 2025
Top 5 iOS Decoration Games in the US: Q1 2025 Performance
Explore the performance of the top 5 decoration games on iOS in the US during Q1 2025, including trends in revenue, downloads, and active users.
In the first quarter of 2025, the iOS platform in the United States saw notable performance from the top five decoration games. Here is a breakdown of their trends in revenue, downloads, and active users, based on data from Sensor Tower.
Gardenscapes by Playrix showed a declining trend in weekly revenue, starting at approximately $2.9M and ending the quarter at around $2.1M. Downloads peaked early in the quarter with 268K in mid-January, then dropped to about 64K by the end of March. The app maintained a robust user base, with active users starting at 2.1M and decreasing to 1.8M.
Homescapes also from Playrix, experienced a downward trend in revenue, beginning at $2.1M and closing March at $1.4M. Downloads peaked at 110K in January, tapering off to 34K by the end of the quarter. The active user count saw fluctuations, starting at 1.6M and ending at 1.3M.
Travel Town - Merge Adventure by Moon Active maintained relatively stable revenue, averaging around $1.3M to $1.4M weekly. Downloads experienced a dip from 109K in January to 58K in March. Active users remained steady, fluctuating between 550K and 600K throughout the quarter.
Toca Boca World by Toca Boca AB witnessed an increase in revenue mid-quarter, peaking at $1.1M in March before declining slightly. Downloads were consistent, ranging from 97K to 131K. Active users increased towards the end of the quarter, starting at 2M and rising to 1.9M.
Seaside Escape®: Merge & Story by Microfun Limited experienced stable revenue, with a peak of approximately $961K in early March. Downloads saw a significant decline from 103K at the start to 16K by March's end. Active users grew steadily, reaching 463K before a slight drop to 426K.
For more detailed insights and analysis, visit Sensor Tower's comprehensive reports.